FRACTIONAL CMO
Revenue Architecture
AI-POWERED GROWTH
MULTI-MARKET GTM
Demand Generator
B2b fintech
series a-c
growth systems
EMBEDDED LEADERSHIP
10 YEARS EXPERIENCE
EMEA . LATAM . AFRICA
FRACTIONAL CMO
Revenue Architecture
AI-POWERED GROWTH
MULTI-MARKET GTM
Demand Generator
B2b fintech
series a-c
growth systems
EMBEDDED LEADERSHIP
10 YEARS EXPERIENCE
EMEA . LATAM . AFRICA
Your marketing team is working hard. But is your revenue growing predictably?
SUSTAINABLE GROWTH
PREDICTABLE REVENUE
SCALABLE SYSTEMS
I build revenue engines for growth-stage companies so you can scale from $50M to $500M ARR without guessing, burning out, or doubling headcount.
YOU'RE STUCK BETWEEN TWO IMPOSSIBLE CHOICES
KEEP DOING WHAT YOU’RE DOING
Marketing budget keeps increasing, but ROI stays unclear
Your team is maxed out, adding headcount didn’t solve the problem
Board wants “predictable growth,” but you’re still guessing
You hit revenue targets once, but can’t replicate it consistently
Competitors are scaling faster with smaller teams
OR
WORK WITH ME
I build a full revenue attribution system in the first 60 days so every pound of spend connects to a pipeline number your board can read
I deploy an AI-powered growth infrastructure that does the operational work of two people, so your team focuses on creativity and decisions, not repeatable executions
I build the forecasting model and the funnel data that turns “we think we’ll grow” into a number you can put in front of investors
I identify the repeatable growth lever in your first engagement and engineer the playbook that replicates it, quarter after quarter
I arrive with the system already built. You get CMO-level strategy, an operating growth engine, and a smaller headcount bill than your competitors
You don’t want more tactics. You need a system
HERE'S WHAT THAT SYSTEM LOOKS LIKE
NOT CAMPAIGNS THAT SPIKE AND CRASH. A REVENUE ENGINE THAT COMPOUNDS.
I fix this by building the infrastructure underneath your marketing, not replacing your team, but giving them the architecture to perform at a different level.
I work with growth-stage companies who’ve hit a ceiling where more budget, more headcount, and more activity haven’t moved the number that actually matters: predictable, attributable revenue growth.
Here’s what is usually broken:
Your acquisition channels are tapped out or untracked
Your team can’t scale without breaking
The board wants attribution, and you don’t have the data to give it
You’re spending $10,000+ monthly on marketing without knowing what’s working
GROWTH
Sustainable Growth
Stop the spike-and-crash cycle. Build compounding systems that grow 30-50% YoY without burning out your team or doubling headcount
01
REVENUE
Predictable Revenue
Know exactly which marketing efforts drive revenue. I implement attribution models that track 85%+ of your customer journey so you stop guessing and start scaling what works.
02
SYSTEMS
Scalable Systems
Your marketing shouldn’t break when you 2x revenue. I design ops, processes, and team structures that 3x output on 1.5x resources.
03
NOT CAMPAIGNS THAT SPIKE AND CRASH. A REVENUE ENGINE THAT COMPOUNDS.
I work with growth-stage companies who’ve hit a ceiling where more budget, more headcount, and more activity haven’t moved the number that actually matters: predictable, attributable revenue growth.
GROWTH
Sustainable Growth
Stop the spike-and-crash cycle. Build compounding systems that grow 30-50% YoY without burning out your team or doubling headcount
01
REVENUE
Predictable Revenue
Know exactly which marketing efforts drive revenue. I implement attribution models that track 85%+ of your customer journey so you stop guessing and start scaling what works.
02
SYSTEMS
Scalable Systems
Your marketing shouldn’t break when you 2x revenue. I design ops, processes, and team structures that 3x output on 1.5x resources.
03
Here’s what is usually broken:
Your acquisition channels are tapped out or untracked
Your team can’t scale without breaking
The board wants attribution, and you don’t have the data to give it
You’re spending $10,000+ monthly on marketing without knowing what’s working
I fix this by building the infrastructure underneath your marketing, not replacing your team, but giving them the architecture to perform at a different level.
I've been in the room where growth decisions get made.
0-1000+ enterprise lead growth in 18 months.
#1 app in Nigeria in 90 days.
$3M+ in affiliate revenue.
0-1000+ enterprise lead growth in 18 months.
#1 app in Nigeria in 90 days.
$3M+ in affiliate revenue.
0-1000+ enterprise lead growth in 18 months.
#1 app in Nigeria in 90 days.
$3M+ in affiliate revenue.
And these aren’t all my achievements in the past 10+years in marketing and growth. I have successfully scaled startups and mid-market companies across fintech, SaaS, e-commerce, and edtech in Africa, EMEA, LATAM, and North America. Through Meridian Advisory, I have designed marketing and growth systems that sell, scale, and stick.
I work at the intersection of data-driven growth strategy, buyer psychology, and creative execution, helping growth-stage companies build brands that convert and compound, especially in emerging markets where cultural nuance and trust-building are non-negotiable.
What I bring to the table:
- B2B & B2C growth strategy for African and global markets
- Marketing systems design, funnel optimization & lifecycle/CRM automation
- AI-powered growth workflows & martech implementation
- Paid media, SEO, influencer & affiliate marketing
- Brand positioning, conversion copywriting & product-led growth
- Fractional CMO advisory for scaling companies
I can run campaigns like a veteran marketer, manage teams like a seasoned executive, and communicate commercial impact with precision and transparency.
10+
YEARS EXPERIENCE
3
CONTINENTS OPERATED
12+
GROWTH ENGAGEMENTS
10+
YEARS
EXPERIENCE
3
CONTINENTS
OPERATED
12+
GROWTH
ENGAGEMENTS
I've been in the room where growth decisions get made.
0-1000+ enterprise lead growth in 18 months.
#1 app in Nigeria in 90 days.
$3M+ in affiliate revenue.
And these aren’t all my achievements in the past 10+years in marketing and growth. I have successfully scaled startups and mid-market companies across fintech, SaaS, e-commerce, and edtech in Africa, EMEA, LATAM, and North America. Through Meridian Advisory, I have designed marketing and growth systems that sell, scale, and stick.
I work at the intersection of data-driven growth strategy, buyer psychology, and creative execution, helping growth-stage companies build brands that convert and compound, especially in emerging markets where cultural nuance and trust-building are non-negotiable.
What I bring to the table:
- B2B & B2C growth strategy for African and global markets
- Marketing systems design, funnel optimization & lifecycle/CRM automation
- AI-powered growth workflows & martech implementation
- Paid media, SEO, influencer & affiliate marketing
- Brand positioning, conversion copywriting & product-led growth
- Fractional CMO advisory for scaling companies
I can run campaigns like a veteran marketer, manage teams like a seasoned executive, and communicate commercial impact with precision and transparency.
$4m+
Revenue influenced
across engagements
I've solved these exact problems before.
Here’s where. Here’s how. Here’s what it produced.
1. "We're launching new API products into the market with no data or prior marketing efforts"
WHAT I DID
Built a full B2B lead generation and attribution model for Quidax’s API products (Widgets, Basqet, Ramp) connecting every touchpoint to pipeline. Introduced segmented ABM campaigns, built the content strategy from the ground up, launched in the Nigerian market, achieved product-market fit and scaled. Enterprise leads grew 0 to 1,000+ within 18 months. Became the primary revenue engine — approximately 95% of Quidax’s revenue in 2025.
THE FIX
Multi-touch attribution models tracking 85%+ of the customer journey, plus financial dashboards your board can actually read.
2. "We are looking to penetrate the Nigerian market and become the most used e-commerce platform"
WHAT I DID
Took Temu from zero market presence to Nigeria’s #1 downloaded app in 90 days. Built the full market entry strategy from scratch; localised GTM, influencer architecture across tiers, and a performance marketing infrastructure that scaled rapidly without burning out the team.
THE FIX
Market research scoping, Ideal Customer Profile discovery and segmentation, channel diversification strategy and a growth experimentation framework that tests and validates new channels fast without betting everything on one motion.
3. "We doubled our team but output didn't double. Nothing scales."
WHAT I DID
Rebuilt the marketing operations infrastructure across three simultaneous markets – Dubai, North America, and EMEA. Created Project Pathfinder, a formal channel experiment framework with documented processes. Built the team structure and role specifications from scratch so the system could run without constant oversight. This took 6 months in total.
THE FIX
Marketing operations overhaul – documented processes, automation infrastructure, and team structures that 3x output on 1.5x resources.
4. "Leadership wants predictable growth. We're still guessing."
WHAT I DID
Built and scaled an affiliate revenue programme across North America, LATAM, and Africa designing the commission architecture, building the forecasting model, and creating the tracking infrastructure that made revenue projectable. Generated $3M+ in attributable affiliate revenue.
THE FIX
Revenue forecasting models, scenario planning, and quarterly OKR frameworks aligned to business goals so “we think we’ll grow” becomes a number you can defend in a board meeting.
5. "We need merchants on the platform fast, but our conversion rates are terrible and no one's sticking around."
WHAT I DID
Onboarded 4,300+ merchants in 6 weeks through grassroots influencer campaigns and conversion-optimised product marketing funnels. Then fixed the retention problem by increasing daily active users by 330% through lifecycle messaging and product adoption content. Built a systematic experimentation engine using Mixpanel for cohort analysis, dynamic in-app personalisation, and multivariate A/B testing that lifted merchant conversion rates by 52% and platform transaction rates by 36%.
THE FIX
Product-led growth infrastructure – conversion rate optimisation, lifecycle activation sequences, and experimentation frameworks that turn signups into retained, transacting users, not just vanity metrics on a dashboard.
6. "We're pre-launch with no brand, no pipeline, and no idea if the market even wants this."
WHAT I DID
Joined as the founding marketing leader and took the company from stealth to public launch. Built the brand identity and product positioning from scratch in a competitive crypto liquidity space. Created the entire demand generation infrastructure – SEO blog strategy, automated email nurture flows, increasing qualified leads by 180%. Partnered with product leadership on data-driven pricing architecture, then onboarded 200+ OTC Liquidity Providers and acquired 3,500+ liquidity clients to the waitlist within 2 weeks of launch.
THE FIX
Zero-to-one go-to-market execution – brand positioning, demand gen infrastructure, and launch strategy that validates product-market fit fast so you’re not burning runway guessing.
I partner with companies at inflection points
01
GROWTH STAGE · SERIES A–B
Growth Stage Startups
Series A–C companies scaling from $50M to $500M+ ARR
02
SCALING · SERIES B–C
Multinationals Expanding Into New Markets
International companies penetrating EMEA, LATAM and NA regions
03
EARLY STAGE · SERIES A
African Companies Scaling Globally
African startups expanding to EMEA, North America, LATAM
04
EMBEDDED · 12-MONTH MANDATE
Organizations Building Marketing & Growth Teams
Companies hiring their first Head of Growth/CMO and need interim leadership
05
MULTI-MARKET · EMEA / LATAM
Executive Training & Workshops
Leadership teams upskilling on growth marketing, attribution, revenue operationsCompanies hiring their first Head of Growth/CMO and need interim leadership
06
PERSONAL BRAND · THOUGHT LEADERSHIP
Speaking & Masterclasses
Industry events, conferences, corporate training on marketing career growth and revenue strategy
Frameworks, insights, and strategies from the field
Tochy's POV — The Newsletter
Straight-talking growth strategy, marketing operations and news with insights from $10,000s to $100Ms — with content that has been largely absent from media. A live field manual for executives who want to build for the next decade.
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START THE CONVERSATION ALREADY
Your competitors are building revenue engines. Are you still running campaigns?
Every month you wait is another month of:
Unclear marketing ROI
Plateaued growth
Burned-out teams
Leadership questioning your strategy
You don’t need to figure this out alone.
Trusted by growth leaders at Quidax, Zenduit, Vox, Temu, and 12+ companies across fintech, SaaS, and e-commerce.
